3 Reasons Why Recruiters Should Invest in Marketing Automation

Crafting catchy emails amid the digital noise can be quite a struggle. However, thanks to marketing automation, recruiters have a competitive advantage to create and send personalized content to their recipients. Recruiters focus on ensuring that a well-crafted email doesn't end up deleted by a candidate. Hence, marketing automation saves time and effort.

Alternatively, you can employ the services of a recruitment agency. These agencies make the hiring process seamless. They also connect with candidates on a granular level, thus having a pool of top talent cross-industry.

Nevertheless, this article discusses marketing automation and the reasons why a recruiter should invest in it. Kindly read through for more information.

What Is Marketing Automation?

Marketing automation involves using software for streamlining and automating repetitive marketing tasks. Marketing automation helps to nurture prospects through the use of customized and valuable content. The content then converts your prospects to customers.

How Does Marketing Automation Apply in Recruitment?

Incorporating marketing automation and recruitment can help a recruiter attract qualified job candidates while building a solid talent pipeline. The automation process can help automatically distribute job listings across social media. Also, it helps with creating templates that are ideal for formatting and reformatting content. Therefore, marketing automation helps streamline the recruitment process and track ad clicks and applications received instantaneously.

Why Should Your Firm Invest in Marketing Automation?

Marketing automation gives recruiters a competitive advantage by connecting suitable candidates with the right job opportunities. Furthermore, marketing automation allows recruiters to send humanized content that engages candidates across their various channels.

Other reasons for investing in marketing automation include:

1. Hyper-personalized digital communication

Usually, candidates are enthusiastic when responding to a recruiter that reaches out to them about a relevant role. With this knowledge, the recruiter can analyze critical data that contains candidates' job interests and requirements.

Furthermore, marketing automation uses intuitive automation to build recipients' persona and create personalized and engaging content for each candidate. Therefore, investing in marketing automation can save your agency time and effort while sending personalized messages to your prospective candidates.

2. Resolving email deliverability issues

Sometimes, your marketing team will record low engagement even after releasing multiple job roles. Low engagement could be a result of deliverability issues regarding the emails you send out.

Marketing automation can help you narrow down the cause of low engagements. Some reasons for low engagements include a high bounce rate because your Customer Relationship Management does not update email addresses even when people don't need the job anymore. Also, low engagement could be a result of bot traffic.

Investing in marketing automation can help your agency pinpoint and resolve issues as early as possible.

3. Supporting Jobseekers via personalized messages

Candidates can either delete a cold email or ignore it because cold emails give the impression that the recruiter is not taking time to know the candidates. Therefore, it is best to send personalized messages to your candidates rather than cold emails.

Personalized messages can build trust and provide an extra level of supports that improves brand loyalty. Sending customized emails to your candidates is easier with marketing automation software, and it follows five steps in sequence.

The first step is the introduction, where you talk about the recruiter and the email's purpose. The next step is to specify what the candidate stands to gain. Afterward, instill a fear of missing out; this step highlights what will likely happen if a candidate does not act on the recruiter's advice. The last two stages include social proof and urgency. The social proof involves sharing other candidates' experiences, while urgency involves encouraging your candidates to act immediately.

Contact The Experts!

Marketing automation helps recruiters connect with candidates on a personal level. Consequently, recruiters can build a bank of qualified candidates receiving roles from the recruitment agency. Nevertheless, it is essential to keep in mind that marketing automation cannot do all the work. Human interaction, although limited, is necessary for ensuring your candidates are genuinely engaged.

FSS Staffing provides management services that include end-to-end recruitment support. Additionally, we handle screening, recruiting, orientation, and performance management of our clients. Due to our years of expertise, we have proven experience in actively engaging with qualified candidates on a personal level.